Effective communication of research impact is crucial for demonstrating the value of your work to a wider audience, including potential funders, collaborators, and the general public. In today’s research landscape, there is a growing emphasis on achieving impact and demonstrating returns on investment. As such, the ability to communicate the benefits of your research in a clear and engaging way has become an essential skill.

Communicating the impact of your research can help explain your work to others, increase your funding opportunities, assist in publishing your research, and enhance your professional reputation. With the increasing popularity of research impact assessments and the demand for impact and innovation narratives from start-ups and research commercialization, effective communication has become a critical part of the research process.

Key strategies to help you communicate your research impact effectively include: